Creative Direction at the Crossroads of Motion Graphic Design + UX
My passion is for the fine art of leveraging design to meet business needs. Great design and great motion graphics are close to my heart, but building strategies that position those crafts to generate business growth is what inspires me to take the creative process beyond a 9 to 5 job.
Creative Direction That Goes Beyond Pixel Nudging
Don't get me wrong, I love to nudge a pixel or two, but I pride myself on bridging executive business needs and creative solutions. Thoughtful creative work leads to more business and finding ways to make that happen more often is my cup of tea.
Motion Graphic Design That Tells a Story
From craft and discipline standpoint, motion graphic design is my crown jewel. I have a Masters from BAU (Barcelona) in the discipline and over 500 minutes of animation under my belt. Weapon of choice—Adobe After Effects.
Fast & Flawless Project Management
Getting things done quickly and thoroughly with an eye towards scalability and a stiff-arm towards rework. My secret sauce is asking the right questions and human-shielding the team from as much interruption as possible.
User Experience Knowhow and.. well... Experience
The goal of any website (and all marketing for that matter) is to generate conversions and make interacting with your brand easy, fun and productive. I start with a dose of goal-defining then bounce to use-casing and onto wireframing.
Good Ol' Fashioned Graphic Design
You can't get anywhere if you can't kern the word "enjoying" in Illustrator or carve a mean work path in Photoshop. I wield a nasty clone stamp and put the e-z in bezier curves.
Video Production & Post Production
Sometimes only live action video will do the job. My undergraduate degree is in Film & Video (Columbia College) and I've produced corporate videos as well as a handful of industrial videos. Footlights, capture scratch, and codecs—I got those.
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What is the perfect length for an online video? Maybe ½ of what you (or your client) think it should be. Typically, when a client has approached me with an idea for a website video, they tend to tell me that they’re picturing something in the neighborhood of 2-3 minutes. When they put pen to [...]
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Video can play a key roll in shaping how a site visitor remembers their experience on your website. UX Magazine recently published the article “Should We Focus on User Experience?” where they make a strong argument for taking some of the focus off of designing the ideal user experience and refocusing on creating positive memories [...]
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37signals’ book on alternative ways to run a business has become essential reading in the startup world. Let’s take a closer look to see if it’s worthy of that status.
The Perfect Video Length