What is the perfect length for an online video? Maybe ½ of what you (or your client) think it should be. Typically, when a client has approached me with an idea for a website video, they tend to tell me that they’re picturing something in the neighborhood of 2-3 minutes. When they put pen to [...]

Video can play a key roll in shaping how a site visitor remembers their experience on your website. UX Magazine recently published the article “Should We Focus on User Experience?” where they make a strong argument for taking some of the focus off of designing the ideal user experience and refocusing on creating positive memories [...]

37signals’ book on alternative ways to run a business has become essential reading in the startup world. Let’s take a closer look to see if it’s worthy of that status.